Think about how many services your team logs into on a typical working day. Not just the obvious ones (email, file storage, project management) but the design tools, the stock libraries, the review platforms, the client portals, the render services, the accounting software. If you sat down and listed every single service that someone on your team has a username and password for, the number would probably surprise you.
The average creative business uses around 47 cloud-based services and applications across their team. Each one has its own login. Each one stores data. And each one becomes a risk the moment someone leaves and those accounts aren't closed.
For most creative studios and agencies, every one of those services is managed individually. Separate passwords. Separate MFA codes. Separate admin panels. When a new designer starts, someone spends a day setting up accounts across a dozen platforms. When a freelancer finishes a three-month contract, someone has to remember every service they had access to, and revoke it all manually. If they remember at all.
This isn't just an inconvenience. It's a security problem, an efficiency problem, and an offboarding problem all rolled into one. And it gets worse the more your team grows.
What the Day-to-Day Actually Looks Like
The trouble with identity sprawl is that it doesn't feel like a crisis. It feels like a series of small irritations, until something goes wrong. Here's what we see across the creative businesses we support.
Password Fatigue: People reuse passwords because they have too many to remember. Or they write them in a shared Google Doc. Or they use "StudioName2025!" across everything. One compromised service and the keys to the rest follow.
MFA Exhaustion: When every service has its own MFA prompt, people stop seeing it as protection and start seeing it as friction. They turn it off where they can, choose the weakest option where they can't, or stop logging out entirely.
Onboarding Chaos: A new art director starts on Monday. They spend their first two days chasing logins, waiting for admin access, and asking colleagues to share credentials. The first week is lost to setup rather than creative work.
Offboarding Gaps: A senior designer leaves. Their email gets disabled. But their Figma account, their Frame.io access, their stock library login, the client's project portal: all still active. Nobody has a complete list, so nobody closes everything.
Sound familiar? These aren't hypothetical situations. We see them in studios and agencies of every size, from five-person practices to teams of a hundred. The common thread is always the same: too many services, too many separate logins, and no single place that ties it all together.
What Identity Management Actually Does
Identity management (sometimes called Identity as a Service, or IDaaS) gives your business a single directory of people. One place where every team member exists, with one set of credentials that works across every service they need. One login. One MFA prompt. One place to grant access. One place to revoke it.
We use JumpCloud as our identity platform, and we recommend it to every creative business we work with. It's platform-agnostic (works equally well with Mac, Windows, iOS, and Android), it supports SSO across hundreds of applications, and it includes a built-in password manager so your team doesn't need to remember separate credentials for everything.
Before
Without identity management. Every service is an island. Separate logins for every tool. No single view of who has access to what. Onboarding takes days. Offboarding is incomplete. Password reuse is rampant. MFA is inconsistent. IT has no visibility.
After
With JumpCloud. One identity, everywhere. A single login gets your team into every service they need. SSO handles the authentication. MFA is enforced centrally. Onboarding is a checklist, not a treasure hunt. Offboarding is a single click. Disable the identity, and access to everything disappears.
Where It Makes the Biggest Difference
1. Single Sign-On Across Your Creative Stack. Adobe Creative Cloud, Figma, Slack, Google Workspace, Microsoft 365, Frame.io, Dropbox, Notion, Miro. JumpCloud connects to all of them through SSO. Your team signs in once each morning and that's it. No more password prompts. No more "which password is it for this one?"
2. Onboarding in Minutes, Not Days. New starter? Create their identity in JumpCloud, assign them to the right groups, and every application, Wi-Fi network, and device policy follows automatically. A designer gets access to the design tools. A producer gets access to the project tools. No manual setup across a dozen platforms.
3. Offboarding You Can Actually Trust. When someone leaves (staff or freelancer), you disable their JumpCloud identity. That's it. SSO sessions end. App access stops. Device policies are revoked. You don't need to remember which services they used, because the identity layer handles it all from one place.
4. Consistent MFA Without the Frustration. MFA is enforced once, at the identity level. Your team authenticates at the front door, and everything behind it trusts that authentication. No more six different MFA prompts throughout the day. Security stays strong. People stop resenting it.
5. JumpCloud Go: Sign In With Your Fingerprint. JumpCloud Go uses the biometric hardware already built into your MacBook or Apple keyboard with Touch ID to sign you into web portals and services. No password. No MFA code. Just a fingerprint on the sensor you're already using to unlock your Mac. For a team that's in and out of client portals, project tools, and review platforms all day long, it removes the constant friction of re-authenticating, and it's more secure than any password could ever be.
6. Built-In Password Manager. JumpCloud includes its own password manager, so even for services that don't support SSO, your team has a secure, centrally managed way to store and share credentials. No more passwords in spreadsheets, Slack messages, or sticky notes on monitors.
Already on Business-PRO with Rubicon?
If you're an existing Business-PRO client, JumpCloud can be added to your plan as a managed add-on. We handle the setup, the SSO configuration, the user provisioning, and the ongoing management. Your team just gets a simpler, faster, more secure way to work.
JumpCloud is available as a managed add-on at £12 per user per month (ex. VAT). For teams already dealing with password sprawl, onboarding headaches, or offboarding anxiety, it pays for itself immediately.
Already using Microsoft 365 or Google Workspace for logins? That's a start, but it only covers a fraction of the services your team uses. JumpCloud sits above your productivity platform and extends SSO to everything else: your creative tools, your client portals, your storage, your network. It's the layer that ties the whole thing together.
Two Ways to Get Started
Project-based setup: we build it, you run it. We deploy JumpCloud for your team, configure SSO across your services, set up your MFA policies, and hand it over. You manage the day-to-day user provisioning. We stay available whenever you need support.
Fully managed: we manage identity as part of everything else. JumpCloud managed as part of your Business-PRO plan. Onboarding, offboarding, SSO configuration, policy changes, and ongoing user management, all handled by Rubicon. You don't think about identity. We make sure it works.
Identity management isn't glamorous. It's not the kind of thing that gets discussed in creative reviews or client pitches. But it's the thing that determines whether your team can start work on day one or day three. Whether a departing freelancer still has access to client files six months after their contract ended. Whether a single compromised password opens the door to everything or nothing.
For creative businesses running dozens of cloud services across teams of designers, producers, and developers, getting identity right isn't optional. It's the foundation that makes everything else work properly.